TransPromo

In 2006, 45.8% of U.S. companies used digital color to produce their transaction documents. Statistics also show that customers spend an average of 21 seconds viewing these transaction documents as opposed to only two seconds viewing each marketing insert included with the document. That is a difference of ten times! As a result, these same companies are seeking to leverage this investment in printing statements and other transaction documents by including marketing messaging directly on the document. This is called TransPromo or transpromotion. TransPromo is growing at 91% (CAGR).

LaserNet’s TransPromo services are fully integrated. No matter the form you wish to deliver to your customer (paper or electronic), LaserNet can design, create and deliver the form and the TransPromo message or ad.

Key benefits:

• Provides a unique opportunity to touch your customers in a new medium
• Enables you to deliver highly personalized and more compelling promotional messaging
• Enables you to offset the cost of your transaction management process with your marketing investment
• Gives your marketing department the opportunity to expand revenue with each customer
• Increases customer retention